어떤고객들이 우리를 찾는가?(Who is our customer)

한국산원단을 취급하는 우리의 주요고객은 누구인가?

SSH TEXTILE의 주 판매품목은 원단(TEXTILE)이고 그 중에서도 한국산이 우리의 강점이다.
그렇다면, 어떤 고객들이 우리를 찾는지에 대하여 진중하게 생각해보도록 하겠다.

 

말레이시아는 다양한 인종들이 조화롭게 살아가는 도시로 유명하다.
그렇기에 SSH TEXTILE을 방문하는 고객들도 인종에 관계없이 다양하게 우리를 찾는다.
인종과는 특별하게 관계가 없다는 뜻 !

이전에는 일반 소매업자나 테일러들이 의류나 히잡 제작을 위해 우리를 찾았다면, 지금은 취미를 위한 일반 소비자들과 온라인 비즈니시를 시작해보려고하는 학생이나 인플루언서들까지 좀 더 다양해졌다.

연말을 맞이하고 있는 12월인 지금은 새해맞이를 위한 가족단위 구매도 제법 늘고 있다.
물론 주요고객층은 말레이계 고객들이다.

우리 제품의 가볍고 부드러움이 무슬림웨어와 잘 맞아떨어지는 듯 하다.
싱가포르나 브루나이에서도 고객들이 종종 찾아오는데, 이들 또한 무슬림웨어 비즈니스를 하고 있다.그렇다면, 우리가 취급하는 한국산원단의 주요고객층은 무슬림웨어에 집중되어 있다고 볼 수 있다.
앞으로도 우리는 그들의 문화와 인식을 더욱 제대로 이해할 필요가 있다.

그래야만 적극적으로 우리의 강점을 손쉽게 알려줄 수 있고, 어떤점을 개선해야하는지에 대해서도 파악할 수 있고, 혹여나 문화적 결례를 범하는 일도 조심할 수 있을 것이다.

Understanding Our Key Customers at SSH TEXTILE

Who Are the Main Customers for Korean Fabrics?

At SSH TEXTILE, we specialize in high-quality fabrics, with a strong focus on Korean-made textiles. But who are the customers that seek us out, and what drives their interest? Let’s take a closer look at our diverse clientele.

A Melting Pot of Diversity: Malaysia’s Unique Market

Malaysia is renowned for its harmonious blend of cultures and ethnicities, and this diversity is reflected in the variety of customers who visit SSH TEXTILE. Interestingly, our clientele transcends racial boundaries, emphasizing that the appeal of our products lies in their quality and versatility rather than catering to a specific demographic.

Evolving Customer Profiles

In the past, our primary customers were small retailers and tailors who purchased fabrics for clothing or hijab production. However, recent years have seen a shift in this trend. Today, we cater to:

• Hobbyists and DIY Enthusiasts: Individuals exploring fabric crafts and personal projects.
• Aspiring Entrepreneurs: Students and influencers looking to start their own online businesses.
• Family Shoppers: Families preparing for festive occasions, especially during the year-end season.

Core Customer Base: The Malay Muslim Community

Despite our broad appeal, the majority of our customers come from the Malay Muslim community. The lightweight and soft texture of our fabrics make them ideal for Muslim fashion, which prioritizes comfort and modesty. This explains why our textiles resonate so well with this demographic.

Expanding Beyond Malaysia

We’ve also noticed growing interest from international customers, particularly from Singapore and Brunei. Many of these customers operate Muslimwear businesses, highlighting that our Korean fabrics are not just a local favorite but also a regional one.

Focusing on Cultural Understanding

Given that our primary customer base revolves around Muslimwear, it is crucial for us to deepen our understanding of their culture and values. This understanding enables us to:

• Effectively communicate our products’ strengths.
• Identify areas for improvement.
• Avoid potential cultural missteps.

By fostering this cultural awareness, we can better serve our customers and strengthen our position as a trusted provider of premium Korean textiles.

Looking Ahead

At SSH TEXTILE, we remain committed to adapting to the needs of our diverse and evolving customer base. By understanding their preferences and respecting their cultural nuances, we aim to continue building lasting relationships and expanding our reach within the Muslimwear market.

Connect With SSH TEXTILE

If you’re interested in learning more about our products or exploring business opportunities, feel free to get in touch:

• www.sshtextile.com
• WhatsApp: +60 12-621-8876
• Email: impinwheel@naver.com
• Contact Person: Joel Kim / Sally

Stay updated with our blog for more insights, news, and updates about SSH TEXTILE and the world of premium Korean fabrics.

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