Genesis: Korea’s Luxury Automotive Brand Redefining Premium Mobility GENESIS When people in Malaysia think of Korean cars, names like Hyundai and Kia often come to mind. But few realize that Korea has its own luxury automotive brand — Genesis — created by Hyundai Motor Group to stand shoulder to shoulder with the likes of Mercedes-Benz, BMW, and Lexus . A Brief History of Genesis The Genesis brand officially launched in 2015 , though its roots trace back to the Hyundai Genesis sedan introduced in 2008. After the success of that model, Hyundai decided to establish Genesis as a standalone luxury marque , focusing entirely on craftsmanship, technology, and design excellence. Since then, Genesis has evolved rapidly, with models like the G70, G80, and G90 sedans , and GV60, GV70, and GV80 SUVs defining the brand’s lineup. Each vehicle embodies the brand’s design identity known as “Athletic Elegance” — a perfect harmony of performance and sophistication. The Philosophy: “Au...